haku: @indexterm Consumer choice / yhteensä: 304
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| Tekijä: | Auger, P. (et al.) |
| Otsikko: | Do social product features have value to consumers? |
| Lehti: | International Journal of Research in Marketing
2008 : SEP, VOL. 25:3, p. 183-191 |
| Asiasana: | marketing products consumer behaviour consumer choice decision making Asia Australia |
| Vapaa asiasana: | social features |
| Kieli: | eng |
| Tiivistelmä: | In order to provide estimates of the relative value that selected consumers place on the social features of products, a random utility theoretic experimental design is used. Using both university students and supporters of the human rights organization Amnesty International, experiments were performed in Australia and in Hong Kong. The paper focuses on two classes of social features, "labor practices" and "animal rights and the environment". It is shown that the social features of products can, on average, affect an individuals' likelihood of purchasing a product. Moreover, there are found distinctive segments of ethically orientated consumers. |
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