haku: @indexterm large businesses / yhteensä: 308
viite: 193 / 308
| Tekijä: | Kessler, R. |
| Otsikko: | Could Iacocca save Renault? ( *RENAULT ) |
| Lehti: | Columbia Journal of World Business
1986 : SUMMER, VOL. 21:2, p. 69-72 |
| Asiasana: | CORPORATE STRATEGY LARGE BUSINESSES CAR INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | Some of the managerial problems inherent in the management and operations of a very large corporation are discussed. The author draws upon his personal experiences with Renault and automobile industry. Five types of problems - communications,procedures policies, promotions and profits - are identified and explanation for why they arose is offered. In the light of the current globalization trend of the world's automobile industry,Renault has little chance to survive if the subsistence is all it can afford. Today only the profitable firms have sufficient capital to invest in the future,to forecast change and to prepare for it. |
SCIMA