haku: @indexterm large businesses / yhteensä: 308
viite: 138 / 308
| Tekijä: | Morris, M. H. Trotter, J. D. |
| Otsikko: | Institutionalizing entrepreneurship in a large company: a case study at AT+T ! AT+T's Network Systems |
| Lehti: | Industrial Marketing Management
1990 : MAY, VOL. 19:2, p. 131-139 |
| Asiasana: | ENTREPRENEURSHIP LARGE BUSINESSES STRATEGY ORGANIZATIONAL DESIGN CORPORATE CULTURE |
| Kieli: | eng |
| Tiivistelmä: | Entrepreneurship is conceptualized as a process within organizations and its dimensions (innovations, risk taking and proactivity) are discussed. Importance of entrepreneurship in a corporate context is emphasised by an increasingly dynamic, threatening and/or complex environment. According to a survey organizational constraints on entrepreneurship are: systems, structures, strategic direction, policies and procedures, people, culture; all these are discussed. A case study is described as an example of how the barriers are overcome within a large corporation /AT+T's Network Systems/. It is concluded that implementing an entrepreneurial strategy is a lengthy and demanding process. |
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