haku: @indexterm large businesses / yhteensä: 308
viite: 135 / 308
| Tekijä: | McCune, J. C. |
| Otsikko: | Consumer activism means big business |
| Lehti: | Management Review
1990 : DEC, VOL. 79:12, p. 16-19 |
| Asiasana: | CONSUMER PROTECTION LARGE BUSINESSES CONSUMER EXPECTATIONS ADVERTISING CONSUMER BEHAVIOUR CORPORATE RESPONSIBILITY |
| Kieli: | eng |
| Tiivistelmä: | Consumer rights protesters and consumer movements attract a broad spectrum of population. Consumer activism has been cyclical during the past 100 years. The details of three consumer movements are examined in the '90s: the anti-fur campaign, a church's efforts to reduce liquor and cigarette advertising, and the movement to stop dolphin killings by tuna fishermen. The success of consumer movements depends on several factors. There must be a substitute product available in order for a boycott of one manufacturer's goods. Part of a movement's success is dependent on the targeted companies. If a company refuses to meet with protesters or tries to cast negative aspersions onto their work, the company is seen as a villain. |
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