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| Tekijä: | Haverty, J. L. Myroslaw, J. K. |
| Otsikko: | What happens when new competitors enter an industry |
| Lehti: | Industrial Marketing Management
1991 : FEB, VOL. 20:1, p. 73-80 |
| Asiasana: | LARGE BUSINESSES COMPETITION INDUSTRIES DISTRIBUTION CHANNELS MANAGERIAL ACTIVITIES RETAILING |
| Kieli: | eng |
| Tiivistelmä: | Large, well-financed organizations have dramatically altered the nature of competition in diverse industries, for instance McDonald in fast food. This article examines this phenomenon in one traditional channel of distribution: the retail baking industry. Traditional players, technological forces, new competitors /supermarket in-store bakeries and franchise operations/ are described, response to the threats is discussed. Reactions of the traditional players were investigated. Perceptions of environmental trends of bakers and distributors as well as perceptions of channel partner behaviour are contrasted, appropriate managerial activities are discussed and listed. Distributors and retailers seem to take contradictory actions. |
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