haku: @indexterm brainstorming / yhteensä: 31
viite: 13 / 31
| Tekijä: | Proctor, T. Ruocco, P. |
| Otsikko: | Generating marketing strategies: A structured creative decision support method. |
| Lehti: | Management Decision
1992 : VOL. 30:5, p. 50-53 |
| Asiasana: | BRAINSTORMING CREATIVITY MARKETING STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | The suggested method includes the use of a creative problem- solving method, brainstorming. Decisions often involve several people and different people may have different viewpoints on the suitability of various strategies which can be pursued. The approach facilitates the sharing of different viewpoints and the bringing together of disparate ideas in the formulation of specific marketing strategies. A combination of the "TOWS matrix" and brainstorming is used to identify possible strategies. |
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