haku: @author Gupta, A. / yhteensä: 31
viite: 10 / 31
| Tekijä: | Gupta, A. |
| Otsikko: | Managing global expansion: a conceptual framework |
| Lehti: | Business Horizons
2000 : MAR-APR, VOL. 43:2, p. 45-54 |
| Asiasana: | MANAGEMENT INTERNATIONAL COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | Going international needs no grand design, but neither should a company wander aimlessly into the global jungle. There are at least five reasons why the need to become global has ceased to be a discretionary option and become a strategic imperative for virtually any medium-sized to large corporation. These reasons are: (1) the growth imperative, (2) the efficiency imperative, (3) the knowledge imperative, (4) globalization of customers, and (5) globalization of competitors. |
SCIMA