haku: @indexterm Venezuela / yhteensä: 31
viite: 4 / 31
| Tekijä: | Soriano, M. Y. Foxall, G. R. |
| Otsikko: | A Spanish translation of Mehrabian and Russell's emotionality scales for environmental consumer psychology |
| Lehti: | Journal of Consumer Behaviour
2002 : SEP, VOL. 2:1, p. 23-36 |
| Asiasana: | Consumer behaviour Individual behaviour Venezuela Spain |
| Kieli: | eng |
| Tiivistelmä: | The development of a translation of Mehrabian and Russell's scales (An approach to environmental psychology. MIT press 1974) for the measurement of pleasure, arousal and dominance from the original English to a Spanish version for use in Venezuela is described. The translated scales were administrated to two samples of middleclass Venezuelan consumers. Internal reliability and scale validity indicate that the translated scales are suitable for consumer and other social psychological research in Spanish. |
SCIMA