haku: @author Gupta, A. / yhteensä: 31
viite: 4 / 31
| Tekijä: | Gupta, A. Su, B. Zhiping, W. |
| Otsikko: | Risk profile and consumer shopping behavior in electronic and traditional channels |
| Lehti: | Decision Support Systems
2004 : DEC, VOL. 38:3, p. 347-367 |
| Asiasana: | Electronic commerce Pricing Risk behaviour |
| Kieli: | eng |
| Tiivistelmä: | This article provides a model of the shopping channel choices of consumers based on shopping channel characteristics (electronic or traditional) and consumer risk profile (risk-neutral or risk-averse). The results suggest that after making purchases through one channel, risk-averse consumers tend to be more loyal customers than risk-neutral consumers. |
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