haku: @author Anderson, J. / yhteensä: 31
viite: 7 / 31
Tekijä: | Anderson, J. Kumar, N. Narus, J. |
Otsikko: | Certified value sellers |
Lehti: | Business Strategy Review
2008 : SPRING, VOL. 19:1, p. 48-53 |
Asiasana: | markets pricing industrial marketing relationship marketing advertising customer relations supply |
Kieli: | eng |
Tiivistelmä: | Some companies think that offering deep discounts to buyers is the only way to sell their products in business markets. This article proposes a better way. |
SCIMA