haku: @author Anderson, J. / yhteensä: 31
viite: 4 / 31
Tekijä:Reckhenrich, J.
Kupp, M.
Anderson, J.
Otsikko:Understanding creativity: The manager as artist
Lehti:Business Strategy Review
2009 : SUMMER, VOL. 20:2, p. 68-73
Asiasana:management
managers
executives
creativity
Kieli:eng
Tiivistelmä:The creativity experts' slogan is "Think outside the box". Instead, the article authors advice to think outside the canvas. A review of the thinking of the German artist, Joseph Beuys, shows how managers can let loose bold new ideas.
SCIMA tietueen numero: 270905
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