haku: @indexterm Biscuits industry / yhteensä: 31
viite: 22 / 31
| Tekijä: | |
| Otsikko: | Biscuits. |
| Lehti: | Market Research Great Britain
1988 : MAY, VOL. 29, p. 53-62 |
| Asiasana: | BISCUITS INDUSTRY MARKET RESEARCH UNITED KINGDOM |
| Kieli: | eng |
| Tiivistelmä: | A report is presented about the UK market for biscuits. Main market categories are defined. Market trends are summarized. Total market size is estimated. Data are presented about volume and value retail sales. Sources of supply are described. Exports and imports are compared. Market sectors are identified and analyzed. Usership and purchasing patterns are outlined. Household consumption is examined by income group and family composition. The most important brands and manufacturers are listed, market shares are published. Advertising and promotion strategies are described. Retail distribution is analyzed, packaging problems and regulations are mentioned. A future outlook is summarized. |
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