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| Tekijä: | Lambert, G. |
| Otsikko: | Choix d'investissements : un nouvel outil de decision. |
| Lehti: | Revue Francaise de Gestion
1988 : MAR-MAY, 68, p. 20-35 |
| Asiasana: | INVESTMENT APPRAISAL DECISION MAKING PROFITABILITY LIQUIDITY |
| Kieli: | fre |
| Tiivistelmä: | Investment choice criteria developed by theorists are based on the rationality of the decision maker whose only goal is profit. However, in an uncertain economic environment, the irreversible character of an investment becomes an important element in the decision-making. Investment choice criteria on the one hand rely upon the concept of maximizing profit for the decision maker and on the other upon the delay of return intended to minimize the risk of bankruptcy of a company. The principles of investment choice criteria available today are not adapted to the real concerns of investors and therefore new evaluation criteria should be used to help the decision makers to choose the appropriate criteria for the evaluation of an investment project. |
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