haku: @indexterm PRICE POLICY / yhteensä: 316
viite: 6 / 316
Tekijä: | Bergen, M. (et al.) |
Otsikko: | Shattering the myth of costless price changes |
Lehti: | European Management Journal
2003 : DEC, VOL. 21:6, p. 663-669 |
Asiasana: | Price policy Change Strategy |
Kieli: | eng |
Tiivistelmä: | This article broadens the definition of the costs of changing price and then presents strategic recommendations for improving the way in which prices are changed within organizations. |
SCIMA