haku: @indexterm price policy / yhteensä: 316
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| Tekijä: | Bergen, M. (et al.) |
| Otsikko: | Shattering the myth of costless price changes |
| Lehti: | European Management Journal
2003 : DEC, VOL. 21:6, p. 663-669 |
| Asiasana: | Price policy Change Strategy |
| Kieli: | eng |
| Tiivistelmä: | This article broadens the definition of the costs of changing price and then presents strategic recommendations for improving the way in which prices are changed within organizations. |
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