haku: @indexterm austria / yhteensä: 319
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| Tekijä: | Fuchs, M. |
| Otsikko: | Modeerscheinung oder strategische Notwendigkeit? Destinationsbenchmarking am Beispiel alpiner Wintersportorte |
| Lehti: | Tourism review
2002 : VOL. 57:3, p. 20-28 |
| Asiasana: | Tourism Tourist industry Sports industry Benchmarking Austria |
| Kieli: | eng |
| Tiivistelmä: | The author emphasises the increasing importance and the role of destination benchmarking for the tourism industry. First he discusses an existing benchmarking concept for destinations, namely "The Tourism Barometer" developed in the new German Federal States. The proposed destination benchmarking model attempts to simultaneously integrate the related tourism supply and demand forces in the form of both, the destination specific resource use as well as the perceived customer value measured in terms of destination specific customer satisfaction.The proposed benchmarking system works with a battery of indicators which are being further employed in data envelopment analysis (DEA). Based on empirical destination data from Austrian winter resorts a multivariate DEA-Model is presented, thus allowing an ex-post calculation of efficiency pattern in the creation of customer value. |
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