haku: @indexterm AUSTRIA / yhteensä: 319
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| Tekijä: | Schweiger, G. |
| Otsikko: | Mut zu Österreich in der Exportwerbung? : Ergebnisse von empirischen Studien zum Thema "Österreichs Exportwerbung". |
| Lehti: | Journal für Betriebswirtschaft
1990 : VOL. 40:2, p. 77-98 |
| Asiasana: | EXPORT MARKETING ADVERTISING PRODUCT IMAGE EMPIRICAL RESEARCH AUSTRIA |
| Kieli: | ger |
| Tiivistelmä: | The Vienna Economic University studied the export promotion of Austrian enterprises and defined Austria's image in the world, the transfer of that image between Austria and Austrian enterprises, and strategies of transfer. Results are presented and summarized for women's mode, for vine, for champagne, for machine tools, for cheese in German and USA markets. |
SCIMA