haku: @indexterm dealer spreads / yhteensä: 32
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| Tekijä: | South, J. Oliver, J. |
| Otsikko: | What is a profitable product? |
| Lehti: | Industrial Marketing Management
1998 : MAY, VOL. 27:3, p. 187-196 |
| Asiasana: | PROFIT PRODUCTS DEALER SPREADS |
| Kieli: | eng |
| Tiivistelmä: | Product mix decisions can have a critical impact on both the profitability and competitive position of a firm. Typically, a product mix decision is made by comparing product profit margins and considering nonquantitative criteria including "carrying a complete line of products". In some situations, however, product profit margins may lead to erroneous strategic decisions about product mix. In this article, two terms are introduced and defined. They are: marginally profitable and fully profitable. |
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