haku: @indexterm PROPERTY DEVELOPMENT / yhteensä: 32
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| Tekijä: | Li, Yiping |
| Otsikko: | Five development strategies of real estate enterprises (original in Chinese) |
| Lehti: | Development Research (c)
1998 : 1, p.51-52 |
| Asiasana: | PROPERTY DEVELOPMENT HOUSING LAND USE COMPANIES PROPERTY |
| Kieli: | chn |
| Tiivistelmä: | The five development strategies of real estate enterprises in China during the Five-Year Plan period are as follows: 1. the strategy of advancing amid stability. Stress should be put on the formulation and implementation of enterprises' long-term strategies. And the short-term and speculative behavior be abandoned. 2. the market-driven strategy. It means to take market as the guidance and increase investment in market research and marketing activities. 3. the brand-name-promoted strategy. 4. the quality-guaranteeing strategy. Enterprises seek subsistence and development depending on quality. 5. the strategy of total cost's taking the lead. Enterprises will try to reduce the cost to the lowest level in the same trade on the premise of guaranteeing the quality, function and environment of the property management in living quarters. |
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