haku: @author Hofstede, G. / yhteensä: 32
viite: 17 / 32
Tekijä: | Hofstede, G. |
Otsikko: | Organising for cultural diversity. |
Lehti: | European Management Journal
1989 : DEC, VOL. 7:4, p. 390-397 |
Asiasana: | CORPORATE CULTURE MULTINATIONAL COMPANIES CULTURE |
Kieli: | eng |
Tiivistelmä: | Multinational and diversified corporations are bound to take cultural diversity into account in the design of corporate structures. Cultural awareness means an advantage over the competitors. The nature of national business culture differences are investigated within corporations. It is also shown how the necessary cultural information can be collected. |
SCIMA