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| Tekijä: | Wang, L. |
| Otsikko: | Money and fame: Vividness effects in the National Basketball Association |
| Lehti: | Journal of Behavioral Decision Making
2009 : JAN, VOL. 22:1, p. 20-44 |
| Asiasana: | decision making sports industry associations USA |
| Kieli: | eng |
| Tiivistelmä: | Using both archival and survey data, this paper directly tests S. Kerr's proposal (in the Academy of Management Journal (1975), titled as "On the Folly of Rewarding A, While Hoping for B") of 'vividness being one of the major reasons for distorted rewards' by examining whether, how, and why highly visible behaviours are over-rewarded and less visible, but similarly or more important behaviours are under-rewarded. Using the National Basketball Association (NBA) as the study domain, the findings from four studies showed the scoring performance of NBA players to be weighed more heavily than their non-scoring performance. Scorers were rewarded with higher salaries and received more support in the NBA All-Star balloting than defenders. This set of findings suggests that the vividness effect may lead to pronounced differences in people's judgments, particularly when facing abundant real-world information with similar validity. |
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