haku: @indexterm Sports industry / yhteensä: 324
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Tekijä:Pritchard, M. P.
Funk, D. C.
Otsikko:The formation and effect of attitude importance in professional sport
Lehti:European Journal of Marketing
2010 : VOL 44:7/8, p. 1017-1036
Asiasana:consumer behaviour
USA
attitudes
sports industry
service
Kieli:eng
Tiivistelmä:The article studies attitude importance in spectator sports. The study is conducted by collecting samples of questionnaires gathered from spectators of women's professional soccer at a certain sport venue in USA. Path analysis of MIMIC-model is used to construe the data. The results indicate that the customer's experience of technical and functional aspects of the service situation leads to meta-attitude of importance which, in turn, may be leveraged using different strategies.
SCIMA tietueen numero: 272652
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