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| Tekijä: | Belk, R. |
| Otsikko: | Battling workliness in the New Zion: mercantilism versus homespun in 19th-century Utah |
| Lehti: | Journal of Macromarketing
1994 : SPRING, VOL. 14:1, p. 9-22 |
| Asiasana: | USA SOCIETY HISTORY |
| Kieli: | eng |
| Tiivistelmä: | Mormon pioneers fled to Utah with a prophertic vision of a self-contained cooperative and communal society. This vision had a place for agriculture and manufacturing but held merchandising to be at least vaguely immoral. In the ensuing battle between the original vision and mercantilism, the utopian view ultimately lost. This article examines the nature of the battle and factors that led to this outcome. Most of the first half century of Mormonism in Utah was filled with contention between competing ideologies. |
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