haku: @indexterm Society / yhteensä: 325
viite: 99 / 325
| Tekijä: | Gustafson, A. |
| Otsikko: | Advertising's Impact on Morality in Society: Influencing Habits and Desires of Consumers |
| Lehti: | Business and Society Review
2001 : FALL, 106:3, p. 201-223 |
| Asiasana: | ADVERTISING SOCIETY CONSUMERS CONSUMER BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | The author will limit his focus to three main authors, drawing from their work and some examples from alcohol and tobacco marketing to convince the reader that advertising does have a significant impact on both moral sentiment and moral behavior in society. In part one the author sets up the problem. In effect, what the author is arguing against in this article is the myth of amoral advertising-the view that advertising has no significant moral impact on society. In part two, the author draws from the work of Schudson and others to claim that advertising is a powerful force in our society, which indeed does radically affect the very ways we think, the concepts we have, and the associations we make. In part three, the author shows that advertising is like art in that gives us inspirational dreams, ideals, and goals -it invests our lives with meaning and significance. |
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