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| Tekijä: | Rockefeller, R.C. |
| Otsikko: | Turn public problems to private account (classic) |
| Lehti: | Harvard Business Review
2003 : AUG, VOL. 81:8, Special issue, p. 129-136 |
| Asiasana: | Corporate responsibility Society Companies Management USA |
| Kieli: | eng |
| Tiivistelmä: | How can profit-making enterprises justify investments in philanthropic causes? One executive offers four criteria for ensuring that charitable initiatives pay off both socially and economically. (This article is a part of the Best of HBR series, publ. in 1971). |
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