haku: @indexterm Society / yhteensä: 325
viite: 33 / 325
| Tekijä: | Fletcher, R. |
| Otsikko: | The impact of culture on web site content, design, and structure: an international and a multicultural perspective |
| Lehti: | Journal of communication management
2006 : VOL 10:3, p. 259-273 |
| Asiasana: | culture communication internet service marketing society international |
| Kieli: | eng |
| Tiivistelmä: | This article stresses the importance of taking different cultures into consideration when designing web sites. A literature review is undertaken into the variables that affect on culture and cross-cultural comparison in terms of likely influence on web sites. The findings indicate that culture is a critical factor in communication and must be taken into consideration if the web site is to be an effective communication tool in a cross-cultural context. |
SCIMA