haku: @indexterm crisis management / yhteensä: 327
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| Tekijä: | Argenti, P. |
| Otsikko: | Crisis communication: Lessons from 9/11 |
| Lehti: | Harvard Business Review
2002 : DEC, VOL. 80:12, p. 103-109 |
| Asiasana: | Crisis management Communication Companies Strategy Planning USA |
| Kieli: | eng |
| Tiivistelmä: | When the worst happens, companies have to put their employees' interests above all else. The 2001 terrorist attacks on the World Trade Center and the Pentagon gave new meaning to the term "crisis management" with their sheer enormity. Suddenly companies needed a plan. In this article, executives from a range of industries talk about how their companies, incl. American Airlines, Dell, Morgan Stanley, Oppenheimer Funds, Verizon, the New York Times, and Starbucks, went about restoring operations and morale. |
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