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| Tekijä: | Page, S. (et al.) |
| Otsikko: | A case study of best practice - Visit Scotland's prepared response to an influenza pandemic |
| Lehti: | Tourism Management
2006 : JUN, VOL: 27:3, p. 361-393 |
| Asiasana: | tourism crisis management Scotland |
| Vapaa asiasana: | Avian influenza |
| Kieli: | eng |
| Tiivistelmä: | In this study some of the research undertaken as part of scenario planning exercise is investigated to illustrate how it represents a case study of best practice, both in planning for a influenza pandemic and also in terms of sharing this knowledge with NTOs and tourism organizations globally. The main findings are that the tourism industry does not need to panic and that media messages need to be examined carefully, and appropriate response strategies prepared so that the destination's prepare for any outbreak without damaging their image as place to visit. |
SCIMA