haku: @indexterm crisis management / yhteensä: 327
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| Tekijä: | Langford, M. |
| Otsikko: | Smelling of roses or drowning in crude oil? A point of view on managing environmental crises |
| Lehti: | Journal of communication management
2005 : VOL 9:4, p. 365-374 |
| Asiasana: | corporate image image communication environment contingency planning disasters reputation crisis management environmental damage |
| Kieli: | eng |
| Tiivistelmä: | Investigating corporate activity, especially with regard to environmental activities, is more popular than ever. A badly managed environmental crisis can do extensive damage to a company's reputation. This article explores why environmental crises seem to have a bigger impact on corporate image than other incidents. It illustrates how such a crisis ought to be managed and stresses the importance of effective communication. |
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