haku: @indexterm COMPETITION / yhteensä: 3278
viite: 586 / 3278
| Tekijä: | Cressman, Jr., G.E. Nagle, T.T. |
| Otsikko: | How to manage an aggressive competitor |
| Lehti: | Business Horizons
2002 : MAR-APR, VOL. 45:2, p. 23-30 |
| Asiasana: | COMPETITION PRICES STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | How can firms develop a competitive defense strategy that minimizes both the self- and competitor-inflicted damages of price competition? Before acting to defend market share or initiate price cuts, managers must anticipate the long-term benefits. |
SCIMA