haku: @indexterm COMPETITION / yhteensä: 3278
viite: 536 / 3278
| Tekijä: | Hunt, S. D. |
| Otsikko: | Special Symposium on Shelby D. Hunt's "A General Theory of Competition: Resources, Competences, Productivity Economic Growth", Part 3. Marketing and a General Theory of Competition |
| Lehti: | Journal of Marketing Management
2002 : FEB, VOL. 18:1-2, p. 239-247 |
| Asiasana: | CONFERENCES COMPETITION THEORIES ECONOMIC GROWTH MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Resource-advantage ("R-A") theory is a dynamic, process theory of competition that has been developed in a series of articles in several different disciplines and research traditions, including marketing (Hunt 1997a, 1999, 2000c, 2001a; Hunt and Arnett 2001; Hunt, Lambe, and Wittmann 2002; Hunt and Morgan 1995, 1996, 1997), management (Hunt 1995, 2000a, d; Hunt and Lambe 2000), neoclassical economics (Hunt 1997b), institutional economics (Hunt 1997c), socio-economics (Hunt 1997d), "Austrian" economics (Hunt 2002c), and general business (Hunt 1998; Hunt and Duhan 2002). A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (Hunt 2000b) - hereafter, GTC - pulls together much of the content of the numerous articles into a single, cohesive work. |
SCIMA