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| Tekijä: | Butscher, S. Kalsi, B. |
| Otsikko: | How to keep low-price competition in check |
| Lehti: | Admap
2004 : JUL/AUG, VOL. 39:7 (452), p. 18-21 |
| Asiasana: | Brands Strategy Pricing Competition Marketing |
| Kieli: | eng |
| Tiivistelmä: | This article shows how careful analysis and positioning can help brand owners fight off cheaper competitors. |
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