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| Tekijä: | Viardot, E. |
| Otsikko: | 6 Principles to make a technology standard |
| Lehti: | Business Strategy Review
2005 : VOL 16:3, p. 22-28 |
| Asiasana: | Competition Standards Technology |
| Kieli: | eng |
| Tiivistelmä: | This article provides six principles for a company aiming to succeed in setting a standard and thus claiming a dominant market share in a high technology industry. The presented principles are: (1) Provide an open architecture, (2) Be compatible to generate increasing returns, (3) Minimise production costs, (4) Go global, (5) Invest more than competitors, (6) Create a supportive network. |
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