haku: @indexterm COMPETITION / yhteensä: 3278
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| Tekijä: | Carbonell, P. Rodriguez, A.I. |
| Otsikko: | The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance |
| Lehti: | International Journal of Research in Marketing
2006 : MAR, VOL. 23:1, p. 1-12 |
| Asiasana: | markets uncertainty competition innovation new products manufacturing companies Spain |
| Vapaa asiasana: | positional advantage |
| Kieli: | eng |
| Tiivistelmä: | This paper investigates the impact of innovation speed (hereafter as: inn-spd.) on managerial perceptions of positional advantage (here as: pos-adv.) and new product performance (as: n-p-perf). It also examines the moderating effect of marketplace characteristics. Based on a survey of 178 manufacturing firms, the results indicate that inn-spd. plays an important role directly and indirectly, through the creation of positions of advantage, in enhancing n-p-perf. In addition, the results show that the effects of inn-spd. on pos-adv. and n-p-perf. are contingent on the levels of market uncertainty, market potential, and competition. |
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