haku: @indexterm COMPETITION / yhteensä: 3278
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| Tekijä: | Aistrich, M. Saghafi, M.M. Sciglimpaglia, D. |
| Otsikko: | Expectations unfulfilled? |
| Lehti: | European business forum EBF
2006 : SPRING, 24, p. 31-35 |
| Asiasana: | executives management marketing strategy markets customers service products competition prices European Union |
| Kieli: | eng |
| Tiivistelmä: | In the early 90s, European decision makers speculated on the impact of a single market. Has the European Union (EU) helped or hindered marketing strategies? The results of two studies concerning the EU single market in 1993 and 2003 are discussed. |
SCIMA