haku: @indexterm COMPETITION / yhteensä: 3278
viite: 243 / 3278
| Tekijä: | Doraszelski, U. Draganska, M. |
| Otsikko: | Market segmentation strategies of multiproduct firms |
| Lehti: | Journal of Industrial Economics
2006 : MAR, VOL. 54:1, p. 125-149 |
| Asiasana: | market segmentation strategy competition products companies models |
| Kieli: | eng |
| Tiivistelmä: | This study analyzes a multiproduct duopoly asking whether firms should offer general purpose products (hereafter as: pd./pds.) or tailor their offerings to fit specific consumer needs. Offering (here as: off-g.) a targeted pd. has 2 effects: utility (here as: ut-y.) increases for some consumers due to increased (as: incd.) fit, whereas ut-y. decreases for others due to incd. misfit. It is shown that in addition to the degree of fit and misfit, the intensity of competition and the fixed cost of off-g. an additional pd. determine firms' market segmentation strategies. |
SCIMA