haku: @indexterm monopoly / yhteensä: 328
viite: 29 / 328
| Tekijä: | Humphries, A. Wilding, R. |
| Otsikko: | Sustained monopolistic business relationships: an interdisciplinary case |
| Lehti: | British Journal of Management
2003 : DEC, VOL. 14:4, p. 323-338 |
| Asiasana: | Business-to-business Case studies Defence Monopoly |
| Kieli: | eng |
| Tiivistelmä: | There appears to be few intencives to achieve mutually beneficial outcomes in business-to-business relationships within sustained monopolies despite their strategic policy importance. It is argued in this article that an understanding of the monopolist environment using a transaction cost economics theoretical framework and supply management, relationship marketing and transaction cost economics concept provides an innovative, interdisciplinary approach to solving this problem as well as testing aspects of these disciplines empirically in a novel area. The results from a substantial research project are described to test this hypothesis in the UK defence procurement situation. |
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