haku: @freeterm Japan / yhteensä: 33
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| Tekijä: | Stalk, G. Webber, A. M. |
| Otsikko: | Japan's dark side of time |
| Lehti: | Harvard Business Review
1993 : JUL-AUG, VOL. 71:4, p. 93-102 |
| Asiasana: | |
| Vapaa asiasana: | PRODUKTPOLITIK, MARKETINGSTRATEGIE, UNTERNEHMENSSTRATEGIE, KUNDENDIENST, JAPAN |
| Kieli: | eng |
| Tiivistelmä: | Ironically, time-based competition, which yielded competitive advantage in the 1980's, revealed its dark side for many Japanese companies in the 1990's. A strategy that was supposed to produce variety ended up producing commodities. However, one escaped this trap. Daiichi offers the same varied products as the others, but it also uses its powerful information and service system to link time-based competition to its customers and employees. The success of this company provides at least one crucial managerial lesson: strategy, to be meaningful, must link customer needs with employee capabilities and skills. |
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