haku: @indexterm Cereals industry / yhteensä: 33
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| Tekijä: | Mesak, H.I. Darrat, A.F. |
| Otsikko: | Changing market conditions and advertising strategies: theory and evidence |
| Lehti: | Journal of the Operational Research Society
1998 : JAN, VOL. 49:1, p. 42-51 |
| Asiasana: | ADVERTISING MARKET CONDITIONS GAME THEORY CEREALS INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA