haku: @indexterm STYLES / yhteensä: 33
viite: 10 / 33
| Tekijä: | Thurlow, C Jaworski, A. |
| Otsikko: | The alchemy of the upwardly mobile: symbolic capital and the stylization of elites in frequent-flyer programmes |
| Lehti: | Discourse & Society
2006 : VOL. 17:1, p. 99-136 |
| Asiasana: | airlines globalization social structure styles tourism |
| Kieli: | eng |
| Tiivistelmä: | From a sample of 51 major international airlines, the authors offer a critical discourse analysis of so-called loyalty or frequent-flyer programmes and their related business-class services. Airlines' skilful reworking of symbolic capital, their manipulation of the illusion of distinction, and the exploitation of social anxieties about status are achieved through a series of strategies that stylize preferred passengers as elite. |
SCIMA