haku: @author Holbrook, M. B. / yhteensä: 33
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| Tekijä: | Holbrook, M. B. Holloway, D. V. |
| Otsikko: | Marketing strategy and the structure of aggregate, segment-specific, and differential preferences. |
| Lehti: | Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 62-67 |
| Asiasana: | MARKETING MANAGEMENT CONSUMER ATTITUDES DECISION MAKING RADIO RECEIVERS INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: |
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