haku: @author Venkatraman, N. / yhteensä: 33
viite: 22 / 33
| Tekijä: | Fredericks, P. Venkatraman, N. |
| Otsikko: | The rise of strategy support systems. (!Strategy alternatives) (!Pims) |
| Lehti: | Sloan Management Review
1988 : SPRING, VOL. 29:3, p. 47-54 |
| Asiasana: | STRATEGIC PLANNING |
| Kieli: | eng |
| Tiivistelmä: | Over the last two decades, there have been critical developments in both strategy analysis and computer-based decision tool, but there has been very little integration of the two. Strategic analysis has often been oversimplified by a focus on just one or two critical dimensions. The need for a multidimensional framework is stressed. The systematic analysis of at least five dimensions (financials, products, customers, competitors, and time periods, is suggested. A lot of complex relationships are visualized, but the full five-dimensional model can only be controlled by using a computer-based system. This is in the background of the emergence of Strategy Support Systems. The British motorcycle industry serves for an illustration. |
SCIMA