haku: @indexterm Cereals industry / yhteensä: 33
viite: 22 / 33
| Tekijä: | |
| Otsikko: | Breakfast cereals in Europe. |
| Lehti: | Market Research Europe
1990 : SEP, VOL. 22, p. 1-14 |
| Asiasana: | CEREALS INDUSTRY EUROPE, WEST |
| Kieli: | eng |
| Tiivistelmä: | This market includes cold "read-to-eat" cereals consumed generally with milk, and hot cereals normally cooked with milk or water. Instant cereals are also included. The state of market is examined especially in the major economies of France, Italy, West Germany and the UK. Key trends are summarized. Current development of the breakfast cereal market is identified, followed by a thorough analysis of the four major markets: retail sales 1985-1989, comparative market values 1989, volume sales 1985/1989, retail sales by sector 1988/1989, growth sectors 1985/1989, per capita offtake 1989. Pan-European market comparisons are presented showing consumption of breakfast cereals in 14 countries. Manufacturers' shares are presented, and an outlook is given. |
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