haku: @indexterm SOCIAL PSYCHOLOGY / yhteensä: 330
viite: 47 / 330
Tekijä: | Gürhan-Canli, Z. Maheswaran, D. |
Otsikko: | Determinants of country-of-origin evaluations |
Lehti: | Journal of Consumer Research
2000 : JUN, VOL. 27:1, p. 96-108 |
Asiasana: | Consumer research Product image Product preference Social psychology Mark of origin Country comparisons |
Kieli: | eng |
Tiivistelmä: | This research is designed to investigate the factors that influence and the psychological processes that underlie country-of-origin evaluations. It examines the effect of product information on the perceptions of the country of origin. |
SCIMA