haku: @indexterm SOCIAL PSYCHOLOGY / yhteensä: 330
viite: 292 / 330
Tekijä: | Belch, G. E. |
Otsikko: | The effects of television commercial repetition on cognitive response and message acceptance. |
Lehti: | Journal of Consumer Research
1982 : JUN, VOL. 9:1, p. 56-65 |
Asiasana: | TELEVISION ADVERTISING CONSUMER ATTITUDES SOCIAL PSYCHOLOGY MASS COMMUNICATION |
Kieli: | eng |
Tiivistelmä: |
SCIMA