haku: @journal_id 661 / yhteensä: 331
viite: 14 / 331
| Tekijä: | Riggins, F.J. |
| Otsikko: | Market segmentation and information development costs in a two-tiered fee-based and sponsorship-based web site |
| Lehti: | Journal of Management Information Systems
2003 : WINTER, VOL. 19:3, p. 69-86 |
| Asiasana: | Internet Market segmentation Sponsorship |
| Kieli: | eng |
| Tiivistelmä: | An analytical model of a separating equilibrium for a two-tier fee-based and sponsorship-based information web site is developed. The monopolist's choice of content quality level for a sponsored site offered free to all customers is examined. It is shown how a reduction in the potential for advertising revenues results in lower content quality on the free site, but permits the seller to raise the fee charged to high-type consumers. |
SCIMA