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| Tekijä: | Karnani, A. |
| Otsikko: | Controversy: The essence of strategy |
| Lehti: | Business Strategy Review
2008 : WINTER, VOL. 19:4, p. 28-34 |
| Asiasana: | management strategy competitive advantage |
| Kieli: | eng |
| Tiivistelmä: | In order to gain a competitive advantage, the essence of strategy is to make controversial choices. However, difficult choices often produce opposing views. This article presents a process for strategy development to help managers surface, manage and resolve conflict, thus resulting in more effective strategic choices. |
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