haku: @indexterm Strategy / yhteensä: 3324
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Tekijä:Shi, L. H.
Wu, F.
Otsikko:Dealing with market dynamism: the role of reconfiguration in global account management
Lehti:Management International Review
2011 : VOL. 51:5 p. 635-663
Asiasana:accounts
management
companies
finance
internet
surveys
global marketing
strategy
Kieli:eng
Tiivistelmä:This article examines global account management (GAM) within a highly dynamic market by applying the emerging view of dynamic capabilities into the global account setting with a focus on the role of organizational processes that compose the dynamic capabilities of a company in GAM. A cross-industry online survey of companies that are members of the Strategic Account Management Association was also employed.
SCIMA tietueen numero: 275732
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