haku: @indexterm Cost benefit analysis / yhteensä: 335
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| Tekijä: | Hahlo, G. |
| Otsikko: | Examining the validity of re-interviewing respondents for quantitative surveys |
| Lehti: | Journal of the Market Research Society
1992 : APR, VOL. 34:2, p. 99-117 |
| Asiasana: | SURVEYS MARKET SURVEYS MARKET RESEARCH ATTITUDES COST BENEFIT ANALYSIS COST REDUCTION |
| Kieli: | eng |
| Tiivistelmä: | Problems facing the market research industry and problems of telephone interviewing are discussed. As market research agencies have to find alternative methods of contacting people , current thinking on re-interviewing respondents is investigated. Validity of re-interviewing by telephone has been tested by a specially designed experiment. The method consisted of factual, behavioural, awareness questinoning and surveying the attitudes to market research. The experiment provided great encouragement for re-interviewing respondents; cost-benefit analysis shows a real cost saving. Advantages for clients, for respondents, and for research companies are summarized. Technical details are contained in the appendix. |
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