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| Tekijä: | Lichtenthal, J. D. Eliaz, S. |
| Otsikko: | Internet integration in business marketing tactics |
| Lehti: | Industrial Marketing Management
2003 : JAN, VOL. 32:1, p. 3-13 |
| Asiasana: | Internet Marketing strategy Global marketing Economic integration |
| Kieli: | eng |
| Tiivistelmä: | Business marketing management over the Internet has been receiving a "lot of ink" in current periodicals and to a lesser degree in academic literature. The authors look at the state ofbusiness-to-businessInternet marketing practices as the year 2000 came to a close for larger companies. They find that the Internet is having an impact on: market size and structure, business buying and selling behaviour, negotiation strategies and associated pricing practices. |
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